As a 113-year-old inner city non-profit serving the economically disadvantaged, Kingdom House needed a refreshed, modern brand identity to better align with the local community—specifically the youth they were inviting into 'Kingdom Academy', a new extracurricular endeavor for students in 9th-12th grade.
Launching a startup financial planning firm in the shadow of local mainstays may seem ambitious, but the recognition of a new generation in need of financial guidance presented the opportunity to create a brand that would resonate with a younger audience looking for relatable monetary smarts.
Tasked with rebranding a church looking to leave its conflicted past behind and pursue a brighter, more harmonious future, I infused the scientific elements of the namesake into the mark itself.
When the Relevance LEAD conference and Rethink Bishop blog merged into UMC LEAD, they needed a unified identity that resonated with the diverse and progressive contingent of Methodists ready to lead the denomination into its next chapter.
In need of a new look as well as a new moniker, I helped select the name Comitor Coaching (previously Elevate Coach) from the Latin verb meanining "to accompany" and developed a brand identity around the metaphorical mountain climb that is life's journey.