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mediamarketing

Sermon Series Design & Copy

Sermon Series Design & Copy

In my time working at The Gathering, I served as the de facto graphic designer, developing imagery for 11 sermon series over a year and a half (as well as countless other print pieces). Each series required artwork to be reformatted across various assets, necessitating a layout that could succeed in a variety of disparate orientations and ratios. Beyond design elements, I was frequently tasked with evolving a working title into the final sermon title, complete with tagline copy. I was often also charged with translating the lead pastor’s conceptual notes on the upcoming sermon series into “preview” copy for use in promotional materials and messaging.

Mozambique Safe Water Initiative

Mozambique Safe Water Initiative

One of The Gathering's primary missional focuses is its partnership with the UMC in Mozambique. Each Christmas the church devotes over half of the offering collected across its multiple Christmas Eve services to the Mozambique Initiative's Safe Water Project. I was tasked with developing a variety of assets to help promote the ministry, inform on progress and ultimately to compel congregants to give generously to the cause (which they did—nearly half a million dollars were donated to the initiative in my time working at the church).

Satellite Video Site Launch

Satellite Video Site Launch

When I started at The Gathering in September of 2011, the preparation for the launch of a second "video venue" site was already underway. The primary pieces of A/V equipment had been installed, but the actual capture/playback workflow had yet to be considered, let alone implemented. I was able to coordinate the remaining technical preparation and launch of the satellite site in January 2012, as well as training and managing a volunteer staff to operate the video capture and playback systems.

Website Redesign & Launch

Website Redesign & Launch

Upon joining The Gathering's staff in a part-time role in September of 2011, I was charged with managing an overhaul of the church's website. I was able to minimize cost by working from a template, while still incorporating the essence of the church—both with updated takes on the church's brand identity, as well as utilizing textures from the church building itself.