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bizdev

Branding Research & Strategy

Branding Research & Strategy

The launch of a branding and strategy project coincided with our Sr. Research Analyst's maternity leave and the departure of our former Director of Strategy, leaving me to take the reins for the bulk of both phases of the project.

Case Study Development

Case Study Development

Beyond simply retouching photo assets and (re)developing case study write-ups, I devised a scoring system to better prioritize which projects and programs deserve focused attention for case study development—a methodology which can also be extended to opportunity evaluation.

Brand Repositioning & Asset Development

Brand Repositioning & Asset Development

As it entered a new season with reorganized leadership, Switch was in need of a new positioning that better unified the company under a universally ownable vision. As a primary contributor in the new positioning, I continued to help guide the development of new assets supporting an updated brand identity.

Switch HQ Imagery

Switch HQ Imagery

In advance of a refresh for the Switch brand positioning and identity systems, I opted to grab a camera with a coworker and spend the afternoon capturing some new image textures of the corporate office for use on the website, print collateral and in presentation decks.

Mexican American Strategic Brief

Mexican American Strategic Brief

I project-managed and contributed to the conceptual development of this strategic brief which looked to serve up thought leadership on an increasingly prominent-yet-enigmatic ethnic subset of the Hispanic-American population. You can download the entire document at mx.switch.us.