In my time working at The Gathering, I served as the de facto graphic designer, developing imagery for 11 sermon series over a year and a half (as well as countless other print pieces). Each series required artwork to be reformatted across various assets, necessitating a layout that could succeed in a variety of disparate orientations and ratios.
Beyond design elements, I was frequently tasked with evolving a working title into the final sermon title, complete with tagline copy. I was often also charged with translating the lead pastor’s conceptual notes on the upcoming sermon series into “preview” copy for use in promotional materials and messaging.
Below are some examples of the “evolutions” from working titles to final series titles:
Parables of Jesus/Jesus Said What? (Part 2) became IMAGINE: The Parables Of Jesus
Sex became The Birds, The Bees & The Bible: A Revealing Look At Sex & Scripture
It’s Complicated became A Complicated Life: The Story Of David
Margin: Making the Most of our Time became The Speed Of Life: Making Time For God In A Fast-Paced World
Occupy Christmas became Taking Back Christmas: A Return To The Real Gift Behind The Holiday
Epic Fail: What to do when things don’t work out became FAIL: What To Do When Things Go Wrong
In addition to the sermon series copy presented in the images above, below are some of the other “blurbs”:
IMAGINE: The Parables Of Jesus
Jesus often answered questions by telling stories. These stories, or parables, were an invitation for his followers to imagine the world from God’s point of view. Through parables, Jesus offers us a glimpse of what the Kingdom of God looks like. Join us as we learn how to see the world as God sees it, and how to live through that vision in our own lives.
Do you ever get a text message and think, “I’ll read it later,” and then forget? And it ends up being pretty important? And maybe it could have changed things, if you had just read it? Scripture is God’s text message to us: It’s waiting to be read, and when we do, it changes things. Join us as we look at what The Bible is, what we believe about it, and why reading it is an important part of following Jesus.
Money Equals Happiness
We’ve all heard the saying “Money can’t buy you happiness”, but is that really true? What if the way we spend our money really could make us happier? Join us as we look at what scripture says about the connection between wealth, generosity, and joy, and how we can leverage our money towards a better world, and a happier life.