When “trying something new” means selling something old, half the job is polishing the product.
After 10 years on the production side of Switch’s project workflow, I asked to be reassigned and wound up in business development. My versatility allowed for immediate impact in standardizing presentation templates, assembling RFP responses and developing case studies. Beyond identifying prospects, I also helped refine and implement an overall prospecting strategy for new business.
When new creative leadership warranted a brand repositioning, I presented a direction that sought to unite the company identity under one simple, universal vision.
Falling out of this were primary contributions to new brand systems, including refined standards, collateral and presentation templates. This evolved into project management over a website redesign and product management of a proprietary software application.
My interest in strategic planning was tapped for primary and secondary research around the aforementioned projects, as well as research and strategy for client branding projects and content strategy for Switch thought leadership initiatives.
- Development of new corporate brand positioning, updated corporate brand identity, creation of look & feel for new capabilities presentations and proposal decks
- Development of survey content for primary research to support agency thought leadership white paper on collegiate marketing
- 72% increase in lead nurturing emails sent, 104% increase in open rate, 1267% increase in CTR