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Let's Explore.


Together we can fall into the future... strategically.

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Let's Explore.


Together we can fall into the future... strategically.

I believe in a fearless pursuit of knowledge and the power of communicating something real and true.

I strive to work from a place of wisdom, spirit and empathy, developing big-picture visions and mold-breaking insights with an unwavering dedication to doing things the right way. I value innovation, authentic expression and bold ideation, savoring any opportunity to build vehicles for visions with a goal of crafting and communicating solutions for the greatest challenges faced by companies and communities alike.

I want to be purpose-driven in these pursuits, inspired and empowered to be an agent of virtue and value while guiding power towards progress, realizing a better future for a society full of stakeholders.

 

(I also have a sense of humor.)


Scroll down for a vocational history and reach out if I can help you make something... or make something better.

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Business + BRAND Development


Switch  |  Jun 2015-Present

Business + BRAND Development


Switch  |  Jun 2015-Present

When “trying something new” means selling something old, half the job is polishing the product. 

After 10 years on the production side of Switch’s project workflow, I asked to be reassigned and wound up in business development. My versatility allowed for immediate impact in standardizing presentation templates, assembling RFP responses and developing case studies. Beyond identifying prospects, I also helped refine and implement an overall prospecting strategy for new business.

When new creative leadership warranted a brand repositioning, I presented a direction that sought to unite the company identity under one simple, universal vision.

Falling out of this were primary contributions to new brand systems, including refined standards, collateral and presentation templates. This evolved into project management over a website redesign and product management of a proprietary software application.

My interest in strategic planning was tapped for primary and secondary research around the aforementioned projects, as well as research and strategy for client branding projects and content strategy for Switch thought leadership initiatives. 

Accomplishments:

  • Development of new corporate brand positioning, updated corporate brand identity, creation of look & feel for new capabilities presentations and proposal decks
  • Development of survey content for primary research to support agency thought leadership white paper on collegiate marketing
  • 72% increase in lead nurturing emails sent, 104% increase in open rate, 1267% increase in CTR

RECOMMENDATIONS

Steve loves to challenge the work on every project we do, and more specifically the thinking behind it. It pushes us to truly think through problems and not settle on the first solution we come up with. And he brings that level of care to everything he touches. When it comes to brand and project planning, Steve is incredibly thoughtful and detailed, finding just the right insight and starting point for the team, providing a strategic foundation that leads to the most impactful work possible. What amazes me most about Steve is his versatility. He’s able to jump from one marketing discipline to another without missing beat. Having someone that well rounded on the team is invaluable. Needless to say, I’m a big fan of Steve’s.
— Josh Kell, VP of Creative, Switch
The smartest guy in the room isn’t always the loudest. That is certainly true of Steve... He is always listening, always thinking. Steve has an insatiable curiosity that powers his quest for insight. He understands the data but he looks between the lines, beyond the numbers to discover the hidden truths... To him, the target are people and it is his responsibility to shape who they are, what motivates them and how they think through ceaselessly asking the right questions in the pursuit of “why.” In the case of Steve, the smartest guy in the room is the quiet guy—the hidden gem I was lucky enough to see shine. Without a doubt, he can help any agency or organization shine brighter and be smarter.
— Nicole Phillips, Group Account Director, OsbornBarr
Steve is intelligent, industrious and thoughtful—a true team player when it comes to collaborating on project challenges and opportunities. He possesses a diverse and flexible set of creative skills, organization and communication proficiency, and tremendous wit to boot.
— Lincoln Wisely, Jr. Web Developer, Manifest
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Brand Identity


2014-2015

Brand Identity


2014-2015

Defining a brand’s identity is a prime opportunity for reflection and renovation.

After years of getting freelance design requests for “a logo," I began to find the exercises rather deflating—my carefully crafted marks were invariably thrust into a melee of confused usage and messaging.

Trying to embody the vision and essence of an organization in a little text-flanked icon felt like putting together a single outfit when they really needed an entire wardrobe, expertly tailored and carefully coordinated with a look and style built around who they are and what they stand for. 

Thus began an interest in aligning organizational purpose with perceptual personification to create a unique vehicle that expresses a leader’s equally unique vision. 

From leadership coaches and financial advisors to faith organizations and NPOs, what my clientele has lacked in prominence it makes up for in a consonance that contrasts the brand/business dissonance epidemic among larger corporations. Smaller, purpose-driven organizations are uniquely positioned to have near-perfect alignment: Their behind-the-scenes operations often are refreshingly just as advertised. 

ACCOMPLISHMENTS:

  • Rebranding of a 114-year-old non-profit organization
  • Equipping an old church in need of a fresh start with a new identity
  • Positioning a financial planning startup for immediate post-launch success

RECOMMENDATIONS

When it comes to establishing a brand identity Steve is the real deal. His work included logo design, helping me revise my mission statement to better attract my ideal client, and then forming elaborate, professional brand standards. This total brand transformation has taken my business to the next level.
— Sean Post, Founder, Comitor Coaching
[Steve] helped me create a brand that really spoke to my clients because he took the time to understand who I wanted to serve and why my offering was different than traditional financial services. I regularly get complimented on my firm’s unique identity. It has been a huge boost.
— Andrew Mohrmann, Founder, Modern Dollar Planning
Steve’s designs are fresh and innovative. He clearly understood what we were looking for and developed a brand identity that we were thrilled with. He’s both professional and a pleasure to work with. I highly recommend him for any branding and/or brand identity projects.
— Rob Rynders, Co-Founder, UMC LEAD
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Media & Marketing


The Gathering UMC  |  Sep. 2011-Jan. 2013

Media & Marketing


The Gathering UMC  |  Sep. 2011-Jan. 2013

Heavy is the head that wears too many hats.

There’s no reconciling the part-time position of “Media Coordinator” I held at The Gathering and what I spent 30+ hours a week accomplishing in a year and a half. Rather than what the title might imply, I was tasked with managing the following laundry list:

  • Design, launch and administration of website
  • Technical prep, launch & operation of “video venue” satellite site
  • Individual branding for multiple ministries
  • Creation of motion graphics for promotional videos
  • Concept & production of ministry and event promotion video 
  • Volunteer design, copywriting, video, photo & IT teams
  • Title, copy & artwork for sermon series
  • Online congregational community network
  • Weekly sermon videos and podcast publishing
  • Design layout of all print collateral
  • Content for owned social channels

Maintaining a high quality of work against the sheer volume was tough, but a vision runs poorly when its vehicle is fueled with impurities.

In the end, it was an unsustainable workload on top of my pre-existing full-time job, but the experience gained was invaluable, and the work produced remains a hard-won component of my professional portfolio.

ACCOMPLISHMENTS: 

  • 25% annual increase in average weekly attendance (2011-2013)
  • In-service video content highlighting missions efforts resulted in cumulative donations nearing $500,000
  • Executed the workload of a full-time position in a part-time role

RECOMMENDATIONS

Working with Steve was rewarding and inspiring. He brings talent, smarts and energy to every project he touches. He took every opportunity on and owned it by applying his own style and vision to a solution that was a perfect fit for the personality of the church. His contributions helped evolve The Gathering’s aesthetic, giving it breadth and appeal to the diverse membership.
— Stephen Barr, Creative Director, The Gathering
I’ve known Steve for more than six years and have collaborated with him on a number of creative projects. I admire him for his big-picture creative thinking and for his commitment to doing whatever it takes to produce high quality results. His standards are extremely high, both professionally and personally. He’s a person you always like to see walking into the room, full of original thoughts and interesting viewpoints.
— Michael Rosenthal, Managing Partner, 90°W
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Prepress & Print


Switch  |  Nov. 2004-May 2015

Prepress & Print


Switch  |  Nov. 2004-May 2015

In the beginning, there was a large-format printer, a laminator and no one to run them.

A coworker and I were hired simultaneously, and we spent the next 10+ years leveraging our design backgrounds and general whip-smarts to realize the original vision for it as a full-fledged production resource.

We produced graphics for stadium-filling business meetings, towering trade show exhibits, multi-million dollar mobile tours and the World’s Largest Cereal Box.

Beyond the everyday print production workload, prepress responsibilities included: 

  • Preparing disordered design work for print
  • Anticipating issues and implementing solutions
  • Developing strategies in the absence of technical specifics

In addition to assuring consistent quality in print output, I frequently offered cost-effective alternatives and innovative production techniques to enhance final output.

ACCOMPLISHMENTS:

  • Personally responsible for printing over $2 million in large-format graphics
  • Helping to grow a brand new department to almost $1 million in annual revenue at its peak
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Media Production


2005-2015

Media Production


2005-2015

The verb/noun duality of “record” denotes the thrilling process of realizing the once ethereal.  

My fascination with creative mediums has been a slow progression of disposable cameras, tape decks, camcorders, microphones, 4-track demos, campus radio shows, HD cameras, editing softwares, slates and 18K lights.

I spent a decade directing scenes, framing shots, rigging lights, animating type, splicing clips and wrangling waveforms for anyone seeking to realize their vision with something that looks and sounds better than good enough.

When media culture moved from “just push play” to “just hit record,” media production was largely democratized with message appropriately trumping medium. My focus has largely followed suit.

ACCOMPLISHMENTS:

  • Director, Best Music Video - 2009 Crossroads Film Festival - “The Book of Matches” - Gentleman Auction House
  • Director, Audience Choice, Group B - 2005 48 Hr Film Festival - "I'm Sorry, Mr. Reeves"

RECOMMENDATIONS

Working with Steve over the course of several film and television projects with him at the directorial helm, he was incredibly reliable and valuable to our team as a creative leader and dedicated worker. He was quick to offer solutions to the unique and immediate problems that come up in our industry, and steadfastly committed to seeing all of our projects through to fruition.
— Nick Gartner, Senior Staff Editor, 72 and Sunny
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BFA, Film Production


Webster University  |  2000-2004

BFA, Film Production


Webster University  |  2000-2004

If you have a vision to move an audience, what better than motion pictures?

When I was a junior in high school, I sat down with Ryan Fitzpatrick’s future mother-in-law to figure out where I wanted to go to college (yes, really). First, she needed to know what I wanted to major in, and when I didn’t have an answer for that, she asked me what I liked to do.

My interests in art, photography, video, music and writing seemed to naturally converge in filmmaking, and my increasing affinity for the burgeoning independent cinema of the late 90’s cemented the appeal.

I had a handful of schools with reputable Film Production departments laid out as options, and I applied to the one in the biggest city closest to home (Des Moines, IA), Webster University in St. Louis. 

ACCOMPLISHMENTS:

  • Co-Director, Best in Central Time Zone - 2003 National Film Challenge - "The Return of the Rival Guns of Fortune
  • Director, Webbies Award Show Segments “Mission Tuition”, “Dormz”, “Inside the Sound”
  • Best Digital Short "Webbie" Award - "The Truth"
  • Best Original Music Recording "Webbie" Award - "When You Roll Off", Drop Dynasty
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Get in touch.


Let's build something together.

Get in touch.


Let's build something together.

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